This improves their legibility, which shouldn’t be confused with readability.īeing legible means that a font’s features make them easily discernible from afar, though not necessarily quick to read through. They reflect modernity through their streamlined look, retaining only the letters’ most important and distinct parts. Sans serifs conveniently trace their roots to the eighteenth century, just at the onset of the industrial revolution. Serifs are best utilized for body text or for any content that requires a lot of reading.

Their elements help eyes glide smoothly past them, lessening the time and effort required to comprehend them. Common serifs include Garamond and Times New Roman.Īccording to author Ron Goldberg in his book, Digital Typography, the serifs guide the eyes from letter to letter and word to word. They retained their value because they are easy to read.

They’ve been in use as far back as the Classical period. Serifs Get the Job DoneĪt first glance, serifs seem terribly old-fashioned. Let’s review the differences between serifs and sans serifs before delving deeper into this rule of thumb.

There is a simple secret the advertisers and typesetters have used for a long time: serifs for the body, sans serifs for the headline. Instead of the mechanical thick-and-thin strokes like the regular calligraphy, Kayto is written with a lot of variety of pressure that is somewhat melodic but still conform with the discipline.We redesign PowerPoint presentations. Kayto has a unique rhythm of brush pressure to generate the thick-and-thin strokes. This technique gives a natural gesture and energetic look to the strokes. Kayto is made with a real brush and held perpendicular to the paper so the brush can twist and turn freely to follow the movement of the hand. It’s an interpretation of modern brush calligraphy that combines cursive writing with the East Asian calligraphy flair. Kayto Script is an exploration in pointed brush calligraphy. One of the popular styles is brush lettering, especially the pointed brush calligraphy. Today the resurgence of calligraphy has reached the summit, with social media as the vehicle, we are now familiar with many styles of calligraphy. Kayto Script is the second collaboration of Erwin Indrawan as the calligrapher and Dexsar Harry Anugrah of Majestype as the typeface designer.

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